LESSON DESCRIPTIONS

Lesson 1: Local Government Foundations
Gain a solid understanding of how local government functions, the role of municipal communications in civic engagement, and how your work helps shape public perception.

Lesson 2: Legal Considerations
Learn how Florida’s public records and sunshine laws impact your work, and develop the skills to navigate legal requirements while communicating transparently and responsibly.

Lesson 3: Writing & Editing
Enhance your writing and editing skills to craft clear, concise, and audience-focused messages. Explore techniques to improve readability, tone, and accuracy across formats.

Lesson 4: AI & New Tech
Explore how artificial intelligence and digital tools can streamline your workflow, support content creation, and elevate your communications strategy. Learn best practices for using tools like ChatGPT and others effectively.

Lesson 5: Digital Production & Social Media
Develop the skills to plan, create, and publish content that informs and engages your community across digital platforms. Learn social media and digital production best practices.

Lesson 6: Messaging Through Tough Times
Build your confidence in leading communication during crises or sensitive issues. Learn how to craft messages that are calm, credible, and community-centered.

Lesson 7: Strategic Communications
Create a strategic framework for your communication efforts. Learn how to align messaging with city goals, identify your audience, and build campaigns that drive engagement and trust.

Capstone Project: In-Person at FMCA’s Annual Conference
Apply what you’ve learned in an interactive, hands-on workshop with your peers. Work through real-world communication challenges and share insights with fellow municipal professionals during a special capstone workshop at the FMCA Annual Conference.